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Launching Hella Cocktail

Growing up in the inner city of New York, Pinkard knew it would take a special driving force of curiosity, autonomy and community to reach success, and his way of doing that was through entrepreneurship. In the early 2000s, Pinkard joined co-founders Tobin Ludwig and Eddie Simeon in the journey of building a successful business […]

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How to Develop This Stage of The Sales Pipeline

Lead generation is the foundation of the entire pipeline, and it begins with knowing your ideal customer through the use of buyer personas. Use these semifictional representations of your customers to determine your marketing and sales efforts. To develop a detailed buyer persona, consider the following: What type of media do they prefer to interact […]

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Simple Tips for Eliminating Fear of Speaking Up

Often our justifications or stories could be true or feel true, and that’s what makes them so compelling whatismyreferer. We make negative projections of the consequences that might befall us and offer justification that may be true, partially true, or not true at all. But we still need the real or true story to prop […]